There was a time when businesses had no choice but to run print ads and shell out big money for radio or television advertising. These forms of "outbound" marketing are increasingly being augmented, or even entirely replaced by "inbound" forms of marketing spawned by the tremendous growth of social media platforms like Facebook® or Twitter®.
These platforms focus on building and maintaining relationships with customers and draw them in — almost "pre-selling" them by creating a precious familiarity with your staff members, business products or services.
Twitter® is currently the top social media tool used by marketers, followed by blogs, LinkedIn® and Facebook® all running close together as seen in the graph below.*
At Azurelink, we help you create a social media and search marketing plan that incorporates marketing channels that work for your business type and style, and within your marketing spend limits.
Contact us to find out how we can help you maximize your exposure via our "inbound" marketing approach...