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Creating a web presence for your business is one of the most important aspects of marketing your product or service. At Azurelink, our goal is to help you make contacts and close sales. Toward that end, we employ a customer-centric approach when structuring your information and designing your site. We don't mean you as the customer, we mean your customers. They need to find product information that is important to them, and with a minimum of trouble. We look for interesting ways to feature that information without hiding it behind technology. If we have done our job right, your customers have had a positive experience at your site and will remember you for it. Here are some selected sites built by Azurelink... |
Chromastics, Inc. Chromastics manufactures a new, simplified line of professional salon haircoloring products and they are now producing training videos demonstrating advanced techniques. In addition to design and hosting services, Azurelink implemented the technology to sign-up subscribers who wish to view these training videos online through a member-only area. Videos stream on demand from our dedicated server platform and subscription payment is via credit card through PayPal's secure server. All subscription plans are managed through the site administrator area.
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Med Exchange International, Inc. A "re-marketer" and purchaser of pre-owned medical imaging equipment, Med Exchange International, Inc. had been through the mill with their previous designer/developer who was unable to finish the project. Azurelink set them up with a visually oriented equipment marketing solution based on the Joomla! open source content management system. The site features several different product image display modules that pull products dynamically out of a Virtuemart shopping cart system. Other modules pull product categories from the database and display them in a vertical menu format which customers say makes finding their way through the various offerings very easy. The site is a fantastic tool for selling products. Sales managers add product info and images through the password-protected administration area. The site uses Google Analytics® to analyze site traffic and behaviors.
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Melville House Bed & Breakfast Inn This lovingly restored Italianate house is one of the premier bed & breakfast inns in New Bedford, MA. Owner/proprietor Ron Mack has seen his business double during the first year after launching and is planning on hiring additional help for next season. Proper search engine optimization and setup of profiles in third-party directory sites — especially TripAdvisor.com — have helped this site achieve fairly consistent first page seach results positions for a variety of search terms. |
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Jon Reed - Career Answers for SAP Professionals Author and noted SAP career trends expert Jon Reed found a synergistic partner with whom to develop his flagship web site featuring his expert commentary on career trends for SAP. Azurelink built his site in the Joomla open-source content management system. After some initial training, Jon's staff and interns do the majority of site content management. Our successful Search Engine Optimization strategy has resulted in JonERP.com commanding consistent first-page search results placement. Current the site is in the #6 position for "SAP Consulting" and #4 for "SAP Consultants". These are positions that other companies have worked 10-years to achieve. We did it within the first year after launching the site. |
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Margaret Jean Taylor Fine artist Margaret Jean Taylor contacted Azurelink after her old web designer ceased to provide the quality of service she required. The old site was poorly organized and 90% of the art images were out of focus even though the original slides were crisp. Azurelink re-worked the site structure to better feature Ms. Taylor's beautiful artwork and created a clean and contemporary graphical user interface that utilizes a nifty thumbnail row and forward/reverse buttons to help visitors easily navigate through the art images. |
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Villa Vista Linda The owners of Villa Vista Linda were looking for a distinctive design that captured the ambience of this amazingly beautiful vacation estate. An Azurelink art director and photographer travelled to Vieques Island, Puerto Rico for a 3-day photo shoot, capturing a multitude of images of the property and of parts of the island. The site design applies the concept of bringing the visitor into the world of the villa by using large images. Key information types can be accessed via multiple pathways at different levels of emphasis in the interface design, guiding them to decision points. |
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Skilledwriter International Skilled Writer International founders, Charlotte Balfour and Bruce Ballard were looking for a web design firm who could pickup the pieces of their project after it lay languishing for about a year and see it through to completion. The previous designer had chosen to build the site completely in Flash, which created a number of technical problems related to access by their target audience -- primarily corporations located in the far east. |
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New England Modern Master craftsman Peter Murkett, of Monterey, MA commissioned Azurelink to create a site for his furniture design and landscape woodwork business. One of the key goals was to use white space for maximum effect. This site features an attractive and very functional navigation system that uses small detail images of furniture as visual cues. One need only place the mouse cursor over the detail image to reveal the product name. |
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Bob Merrill Jazz Trumpeter New York City based trumpeter Bob Merrill was looking for a solution that would allow him to edit his site text on his own. Azurelink created this dynamic Web site that pulls site text from a database, displaying it within site pages. Mr. Merrill can log in to a password-protected administration area and add/edit content in the database and then choose to publish it or not. The site also has a photo gallery and Real Media audio samples for visitors to enjoy, before purchasing a CD using PayPal. Turn down your computer's audio level before visiting this site. There's music. (Client maintained.) |
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Siegel's Practice Review Distinguished Professor of Law, David D. Siegel of the Albany Law School (New York), commissioned Azurelink to create a no-frills (minimal photos and technology) web site for his personal legal newsletter that would load quickly and get to the point. "Lawyers have no patience" said Professor Siegel. Azurelink initially created a public site that subscribers of his then, print-only publication could use to search through the text of the articles and then find the issue amd article in their print issues. |
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Greater Amherst BNI Azurelink created this very functional Web site for the Greater Amherst chapter of Business Network International. The site functions on several levels as: a portal containing information about the membership-driven organization; a directory of member businesses listed by business type; a sales tool for member businesses as well as a advertising vehicle where members can place web banner ads promoting their businesses. The site features a Content Management System called Mambo which runs on a MySQL database, through which anyone can manage the site's content. |
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Molecular Metrology, Inc. A manufacturer of X-ray detectors used in scientific research, Molecular Metrology needed to bring their aging Web site into the new era, leaving their previous, Mom & Pop interface design behind. They sought out Azurelink to give their site an attractive new look, and in the process, they received a streamlined site featuring bold graphics and restructured content that clearly presents their product information in an attractive and effective manner. Recently purchased by Rigaku, a world leader in analytical and industrial instrumentation, www.molmet.com's Web site design has been mentioned as an example of a desired goal for the new parent company's existing site redesign. (Business acquired by Rigaku, Inc.) |
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