Print Graphics
Client: McNeil Pharmaceuticals, Inc.
Project: Direct Mail Campaign to Physicians
Art Directors: Art Jones, Kimo Lee
Created in a series of eight mailings, this borrowed-interest direct mail campaign was designed to bring product awareness of the Tolectin arthritis product to physicians. The use of the hands in the playing of various musical instruments serves as a connecting theme. Each mailing included a musical recording that opens and closes with a brief commercial announcement promoting Tolectin.
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